The Challenge:
Create a brand and the infrastructure to support a first-of-its-kind statewide nonprofit organization that is distributing Ohio’s more than $1 billion opioid settlement funds to local communities.

Insight:
A successful launch required more than a website. The Foundation needed a cohesive digital ecosystem that would establish trust, educate the public, provide public records, and support long-term engagement as the organization grew.

Our Solution:
Trust Digital started its work before any staff had been hired. We designed their logo/brand and built the first website. The organization has 19 regions and 29 board members, so there was a lot of effort put into presenting that information in a consumable way.

We also established an email marketing program and social media presence that steadily grew over the years as awareness about the organization and mission grew. We provided a premium email delivery system to get their message through spam filters and to stakeholders.

In the first two years, the organization has already distributed more than $90 million to Ohio organizations and communities, saving lives and making a big impact on the ability of Ohioans to find help and support their recovery journeys.